In the ever-evolving landscape of the fine art world, success demands a harmonious blend of creativity and strategic business acumen. Our consultancy stands as your trusted partner. We empower artists, galleries, advisors, and cultural institutions to navigate challenges and seize opportunities with confidence.
With our extensive international expertise and proven track record, we offer unparalleled guidance tailored to your unique aspirations. Our team combines in-depth industry knowledge, innovative thinking, and the profound understanding of the art market with the intricate dynamics of a studio practice.
Our specialties are:
Partnering with our consultancy is an investment in your long-term growth and success. We pride ourselves on delivering results while fostering an environment where artistic expression and financial prosperity coexist harmoniously.
Founder
Victoria Helena is a highly accomplished and versatile professional with a unique blend of expertise in finance, business strategy, and fine art. With over fifteen years of professional global experience, they have carved a distinctive path as a strategic partner to C-Suite executives, founders, and artists, specializing in transformation, restructuring, and ensuring financial health and stability.
Victoria’s multifaceted background encompasses their expertise as a CFO, turnaround specialist, and fine artist. Their financial acumen is complemented by their passion for the creative industries. This unique combination allows them to navigate the intricate landscape of enterprises in the creative and start-up sectors with a nuanced understanding and tailored approach for fine artists.
One of Victoria’s most recent achievements is the transformational turnaround and strategic restructuring of an international blue- chip art studio. Despite the challenges posed by the global pandemic, they spearheaded a remarkable transformation alongside crisis management, organisational education, reducing operating costs by over 25%, and ultimately achieving a 220% increase in gross profit with continued year on year gains.
Victoria’s expertise extends beyond financial direction to making finance accessible to everyone. They have a proven track record of developing and establishing robust financial systems and procedures aligned with IFRS and best practices, while also supporting artists embarking on their journey to financial health.
Throughout their career, Victoria has demonstrated their versatility by contributing their expertise to various organizations, from multi-million dollar retail companies, to start-ups in the alternative energy sector, to artist studio complexes, and global NGOs working with the United Nations. Their roles have spanned diverse areas such as financial planning and analysis, contract negotiations, public art commissioning, gallery sales, and statutory compliance across multiple jurisdictions and multiple company groups.
In addition to their professional achievements, Victoria’s educational background is equally impressive. They hold a Master’s degree in Fine Art – Sculpture from the prestigious Royal College of Art with their artistic endeavors having been recognized through numerous exhibitions and awards, further solidifying their connection to the creative industries. They have worked with major galleries, brands, curators, and artists – such as Pace, Carpenters Workshop, Studio Wayne McGregor, BMW, ArtBasel, Frieze, Radhika Khimji, Random International, even Burning Man, and many more. They speak English, with limited proficiency in Spanish, Dutch, and Polish. They hold memberships with the Association of Womxn in the Arts, The Artist Network, FRANK Fair Artist Pay, and the Art Lawyers Association.
With their unique combination of global business acumen and artistic sensibility, Victoria Helena is well-positioned to provide invaluable guidance and strategic insights to those just breaking into the international art market and those firmly established. Their ability to bridge the worlds of finance and art is what inspired them to create this consultancy, catering to the needs of the fine artist and creative sectors.